U Shopper Shoulder - 013
These were designed for the Western market and as a rule sell very, very well for us. With straps long enough to go over the should, it is great for carrying extra weight.
I have heard this described as a "beach bag" several times and always remind those looking to fill that void the shopper squishes nicely in a travel bag and can be rehydrated with water once you get to your beach destination. I personally use them as a shopping bag, and my mother swear by this style, always having at least three in her car at all times for grocery trips.
Easily the most popular shape for a gift as well it is light weight and very practical.